360-degree marketing

[Translate to Englisch:]
[Translate to Englisch:]

Successful communication 

With an all-round view of your customers

First-class content on all channels: We develop holistic marketing concepts by generating an optimum synergy between websites, social media and e-newsletters, catalogues, flyers, videos and events. For us, 360-degree marketing means viewing your customers’ perspective from different angles. We use powerful marketing tools along the entire customer journey and ensure sustainable, successful communication with a wide reach. Our specialist trade partners have full access to the expertise and know-how of our marketing professionals so that they can reinforce their strategic marketing orientation. This allows the focus to be shifted effectively to products and services in order to maximise the attention they receive.

The advantages for you

  • Customised advertising: We offer you marketing concepts specifically tailored to your company.
  • Effective online communication: We organise digital marketing projects on your behalf, from websites to social media – including high-quality content.
  • Effective print marketing: We design effective printed advertising materials for you, from catalogues to flyers.
  • Professional event management: We take charge of the planning and implementation of unforgettable events. 
A shelf with catalogues, brochures and the NORDWEST network magazine NEWS

Catalogues and flyers

Printed products – an indispensable part of your marketing mix  

Professionally designed print media are an effective sales tool. NORDWEST provides its specialist trade partners with a wide range of catalogues and promotional brochures for all product segments. We customise the cover and content pages to match your corporate design. In addition to designing and printing the catalogues, we can also arrange their shipment to your customers. To further increase your reach, we provide you with a scrollable online version of the catalogue that can be integrated into websites, online shops and other platforms – for even greater reach and permanent availability on mobile devices.  Generate attractive promotional offers in next to no time: with our flyer generator, you can quickly and easily create sales brochures faithful to your company’s distinctive image. 

A screenshot from a video about NORDWEST’s central warehouse and logistics

Images and videos 

Your product range in the perfect light

High-quality images and videos attract attention, trigger emotions and remain in people’s memories. We use impactful visual elements to put the products of our specialist trade partners in an appealing light. Our multimedia database gives you quick and easy access to high-resolution images and screen-optimised image data – a convenient solution to meet your needs. In addition to high-resolution images, the range of images available also includes NORDWEST partner logos. In addition, we also offer sales-boosting multilingual advertisements for our exclusive brands. Moreover, we use creative explanatory videos as an effective means to present product features, services and tools. Make use of our professional product videos specifically targeted to your customers.

NORDWEST Kuppeltreffen event with many participants standing outside at night in front of an illuminated igloo tent

Events, conferences and more

Experiences that make lasting memories 

We organise customer events, specialist conferences and press conferences at NORDWEST’s headquarters as well as other locations. We prepare the venue and take charge of guest management, catering and the supporting programme. Our showroom in Dortmund is equipped with state-of-the-art event technology, including a 26 square metre LED projection screen. We have a variety of structures we can set up for events, allowing you to invite up to 400 guests. Our meeting rooms also offer space for workshops and enable your teams to work creatively.

Person seated with a Macbook on their lap and an iPhone in their hand showing the backend of the SocialPals application

Online and social media

Ensuring the best possible digital and regional visibility is crucial for acquiring new customers, retaining existing customers and increasing sales. To make your website search engine-optimised, we work with a partner agency to offer an SEO audit for your company website and online shop as an initial step – to give you greater reach. In addition, we offer specialist trade and supplier partners a central platform for delivering high-quality social media content for the target groups of crafts and industrial enterprises via the channels of specialist trade partners regionally with just one click.  As another useful channel, NORDWEST offers the WhatsApp Business API solution together with a system integrator so that our specialist trade partners can deliver GDPR-compliant, centrally managed and planned campaigns to their target group.

Advertising materials and merchandising

Make a big impact with small giveaways

It is a well-known fact that gifts keep friendships alive. With our versatile programme of advertising materials, you will not only make a successful first impression with new customers, but also stay in high esteem with your existing customers. NORDWEST supports you in the design and production of eye-catching giveaways and promotional gifts – at an unbeatable price-performance ratio. Whether in your shop or at trade fairs: Small giveaways with your company logo have an enormous impact, increasing the awareness of your company and shaping your customers’ purchasing decisions in a positive way.

Your contacts

[Translate to Englisch:] Astrid Sassen Head of Division Marketing & Corporate Communications at NORDWEST Handel AG

Astrid Sassen

Head of Division Marketing & Corporate Communications

[Translate to Englisch:] Alexander Neu Business Unit Manager Creation & Catalogue Production at NORDWEST Handel AG

Alexander Neu

Business Unit Manager Creation & Catalogue Production

Laura Mikus, Eventmanagerin bei NORDWEST

Laura Mikus

Event marketing

We are always here for you! 

You can reach us here: