TECWERK – Full Availability, Extensive Marketing Support and Measurable Added Value
Dortmund, 12 March 2026 – With the successful rebranding of the exclusive brand PROMAT to TECWERK last year, NORDWEST and its specialist trade partners jointly took an important step towards the future. Specialist dealers now have access to an exclusive brand in the construction, trades and industry sectors that is specifically aligned with today’s market requirements: a comprehensive assortment of around 10,000 articles, reliable top quality at a fair price, fast availability directly from the central warehouse and a professional marketing concept that strengthens dealers’ visibility in the market. TECWERK is designed as a driver of growth and a competitive advantage for NORDWEST’s specialist trade partners – with fast product availability and an excellent price-performance ratio being crucial for retaining existing customers and attracting new ones.
TECWERK stands for proven product quality with a high level of durability, reliable functionality and maximum precision. Across eleven assortment categories – Industrial Requirement & Operating Equipment, Personal Protective Equipment, Construction Equipment, Fitting Systems & Security Technology, Hand Tools, Measuring Instruments, Abrasives, Clamping and Screwing Tools, Clamping Devices, Technical Products and Cutting Tools – TECWERK delivers top quality at an economically attractive price level. The majority of the assortment is available directly from the NORDWEST logistics centre and can be delivered throughout Germany within 24 hours – a key advantage for dealers looking to offer their customers short delivery times, attractive purchasing conditions and immediate product availability.
Proven POS concepts with measurable sales impact
TECWERK is consistently designed as a private brand of the specialist wholesale trade. It provides dealers with a clear profile, ensures recognisability at the point of sale and helps them position themselves independently of traditional brand competition. At the same time, specialist trade partners benefit from an attractive conditions model and a professional brand presence.
A key success factor is the targeted expansion of modern POS concepts in TECWERK branding, which have proven to be real eye-catchers. Dealers receive support from planning through to implementation – from individual brand modules through to complete shop areas, including modular shelving solutions, distinctive product presentation and modern LED technology. This ensures that TECWERK stands out on the shelf – where purchasing decisions are made. The result: improved customer orientation, increased attention and noticeable boosts in sales.
In addition, specialist dealers can use TECWERK exhibition stands, promotional areas and advertising materials for in-house exhibitions, customer events or regional campaigns.
Well-designed print and online marketing for greater brand visibility
A strong private brand needs visibility. TECWERK is therefore embedded in a comprehensive marketing concept that dealers can easily use: from social media campaigns, email marketing and website content to an extensive marketing support package with ready-to-use, high-impact materials. Additional highlights include attractive promotional campaigns such as the TECWERK Deal Days, which will take place this year in May, September and November, each with a promotional period of three weeks.
Further key elements include the TECWERK Product Catalogue 2026/2027 published in January, which presents the assortment clearly in both printed and digital form, as well as the mandatory product data for online shops and the NORDWEST eSHOP, which enables dealers to sell the brand through online channels. The brand presence is complemented by the multilingual website www.tecwerk.com, which includes an integrated dealer search function and is steadily expanding its reach while generating additional demand.
For NORDWEST Executive Board member Michael Rolf, TECWERK also stands for increased reach, stronger visibility and greater relevance: “With TECWERK we have repositioned our exclusive brand – in terms of content, design and quality. The feedback from the trade has been very positive. 2026 will be the year in which we roll out the brand visibly, digitally and across the board. Now we can pick up the pace.”
